Audemars Piguet, a name synonymous with luxury, innovation, and precision, holds a legendary place in Swiss watchmaking. Founded in 1875 in Le Brassus, Switzerland, by Jules Louis Audemars and Edward Auguste Piguet, the brand has continuously redefined what it means to craft exquisite timepieces. Today, Audemars Piguet is celebrated for blending traditional techniques with groundbreaking innovations.
A journey rooted in excellence
From its inception, Audemars Piguet has been driven by a commitment to artistry and technical mastery. Jules Audemars specialized in crafting complex watch movements, while Edward Piguet excelled in sales and marketing. Together, they laid the foundation for a brand that would become an enduring symbol of horological brilliance.
One of the company’s earliest breakthroughs was the creation of minute repeaters and chronographs. These intricate complications solidified Audemars Piguet’s reputation among collectors and connoisseurs.
The iconic Royal Oak: redefining luxury watches
In 1972, Audemars Piguet introduced the Royal Oak, designed by the legendary Gérald Genta. This watch broke all conventions with its bold octagonal bezel and integrated bracelet. Made of stainless steel, it was the first luxury sports watch of its kind. The Royal Oak transformed the industry, demonstrating that a watch could be both durable and opulent.
Quoting Philippe Dufour, a renowned independent watchmaker: “The Royal Oak wasn’t just a watch; it was a revolution. Audemars Piguet dared to take risks, and they succeeded.”
Milestones in innovation
Audemars Piguet has consistently led the way in technical achievements. Here are some of the brand’s most notable contributions:
- Ultra-Thin Movements: The company developed some of the thinnest mechanical movements in history, including the iconic Caliber 2120.
- Complications Mastery: From perpetual calendars to minute repeaters, Audemars Piguet’s expertise in complications remains unmatched.
- Advent of the Royal Oak Offshore: In 1993, the brand launched the Royal Oak Offshore, catering to a younger audience with its bold and rugged design.
A commitment to sustainability and craftsmanship
Every Audemars Piguet timepiece is meticulously crafted in Le Brassus, where master watchmakers blend age-old techniques with modern advancements. The brand also prioritizes sustainability by sourcing materials responsibly and supporting environmental conservation initiatives.
As François-Henry Bennahmias, CEO of Audemars Piguet, has stated: “Our watches are more than instruments of time—they are symbols of art, culture, and sustainability.”
A legacy that inspires
Audemars Piguet remains one of the last family-owned watch companies in Switzerland. This independence allows the brand to stay true to its vision and values. Its commitment to excellence is evident in every watch it creates, from the sophisticated Millenary collection to the avant-garde Code 11.59 series.
Be part of the legacy
Whether you’re an avid collector or new to haute horlogerie, Audemars Piguet offers something truly exceptional. What’s your favorite Audemars Piguet model? Share your thoughts below and join the conversation!
all images thanks to audemarspiguet.com
