Navigating the pre-owned luxury market: tips and tricks

“Is buying pre-owned luxury a stroke of genius or just financial self-sabotage?” Well, that depends. Imagine stepping into a showroom filled with gleaming watches, rare designer handbags, and cars that whisper tales of extravagance. You want it. You need it. But brand new, it’s about as affordable as a weekend getaway to space. Enter the …

The Ultimate Guide to Investing in Luxury Watches (2025 Edition)

Is Investing in Luxury Watches Still Worth It in 2025? Let me guess—you’re sitting there, staring at your wrist, wondering if that Rolex Submariner you didn’t buy five years ago would have doubled in value by now. You’ve seen the headlines: “Watches as the New Bitcoin!” or “Luxury Timepieces Beat the Stock Market!” And now …

Audemars Piguet [Re]master: a timeless tribute to haute horology

When Audemars Piguet introduced the [Re]master concept, it sent waves through the watchmaking community. The idea was simple yet profound: to bring historical references back to life with modern innovations, ensuring they remain relevant while preserving their original character. As a long-time admirer of haute horology, I see this approach as an elegant bridge between …

Audemars Piguet code 11.59: a bold evolution in watchmaking

Audemars Piguet has long been synonymous with luxury, craftsmanship, and innovation. While the Royal Oak and Royal Oak Offshore have dominated the brand’s portfolio, the introduction of the Code 11.59 collection in 2019 marked a bold departure from the norm. This collection was designed to push the boundaries of modern watchmaking, combining traditional craftsmanship with …

The Iconic Audemars Piguet Royal Oak: Redefining Luxury Watches

Few timepieces have left as significant a mark on the world of luxury horology as the Audemars Piguet Royal Oak. This revolutionary watch collection, introduced in 1972, not only redefined sports watches but also cemented Audemars Piguet’s reputation as a bold innovator. With its avant-garde design, exceptional craftsmanship, and cutting-edge technology, the Royal Oak remains …

The history of Audemars Piguet: a legacy of innovation and tradition as a pioneer in luxury Swiss watchmaking

Audemars Piguet, a name synonymous with luxury, innovation, and precision, holds a legendary place in Swiss watchmaking. Founded in 1875 in Le Brassus, Switzerland, by Jules Louis Audemars and Edward Auguste Piguet, the brand has continuously redefined what it means to craft exquisite timepieces. Today, Audemars Piguet is celebrated for blending traditional techniques with groundbreaking …